The thing is. Is you wanted to be friendly with the alliance members then you should have joined the alliance.
The whole point of ths game is that it is set in Warcraft which means Horde Vs Alliance.
If you start breaking down those barriers then you still have a great game but it is just like every other great MMORPG out there.
I know what we do isn't excatly Role playing per say but there is an eliment of getting into character as it were.
And it's not malevolence. Because 99% of all horde members would kill me or attempt to kill me as soon as look at me if my pvp tag was on.
Or sometimes they just wait for the guards to attack and then gank you from behind. So likewise 99% or horde members I have ever encountered are wankers.