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"Why Edge-Online's Whole Team Quit"

Kenshi

By Kenshi
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Cacophanus

Cacophanus

Posted
Posted
Ha ha ha ha ha.

Why rebrand from NextGen then?

It was getting a lot of notice from other blogs, so the rebranding to EDGE was probably to help the magazine if anything.

See, it's very easy to say that, but magazines have a far more captive audience than websites. How many people do you think clicked on the Edge link from the Kotaku story? I'd wager that the vast, vast majority just read the condensed version and moved on. And how large a percentage of that daily traffic read that particular story, and how many glossed over it because it was boring industry rubbish and ooh let's click on that link where it says LOL SONY because they think their console's dick is the biggest?

Sure, that's an equally sweeping statement, but you see my point I'm sure.

The fact is that the Edge name stands for a lot, regardless of how many people actually read it. Hell, if we're all about using single sites to represent everyone's opinion, the monthly thread on NeoGAF always bangs on about how awful/brilliant/important/meaningless its scores are, to the point where it gets more attention than any US mag, with the possible exception of Game Informer when it has a particularly meaty early exclusive.

Nice straw man, "captive audience" indeed. The number of people who read the condensed version will obviously be more than those that follow the link but that's not what I contested. The point was that the number of times people follow the links back to the site eclipses magazine sales.

Outside of the UK, the magazine isn't widely known (amongst actual gamers). Bar here NTSC-uk and NeoGAF I rarely see the magazine discussed at all. It's more well known within the games industry but it's still very niche. Alternatively, I see the EDGE site articles discussed an awful lot more.

I'm sure Future are rolling in money, if Kotaku readers are occasionally clicking through to ignore whatever ads they've got. EDGE, the magazine, is basically somewhere for games companies to dick-swing their recruitment adverts, isn't it? You don't really get that opportunity online...

Yeah, you get recruitment ads online everywhere these days. Having them in print is more expensive and it reaches less people. Why would you bother?

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MK-1601

MK-1601

Posted
Posted
Yeah, you get recruitment ads online everywhere these days. Having them in print is more expensive and it reaches less people. Why would you bother?

And yet people do bother, to the extent of recruit ads being the main source of Edge's revenue. I've no idea if they're more effective.

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Rudderless

Rudderless

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...and those articles weren't discussed that much ^_^

Ah, sorry, I forgot I was dealing with someone who's probably catalogued every single article, and then ranked them by author in number of hits.

Either way, this decision is still eminently sensible, because in all likelihood the writing will greatly improve and people will be discussing articles which are better-written than a lot of the stuff that was on Edge-Online.

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Cacophanus

Cacophanus

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Ah, sorry, I forgot I was dealing with someone who's probably catalogued every single article, and then ranked them by author in number of hits.

Either way, this decision is still eminently sensible, because in all likelihood the writing will greatly improve and people will be discussing articles which are better-written than a lot of the stuff that was on Edge-Online.

More likely, the UK editorial will run the site into the ground. As the style of the magazine isn't particularly inclusive and hates being commented on. The EDGE online portal has already died on its arse once for pretty much the same reasons; talking down to people in print only works because it can't be directly challenged, online everyone has a say whether you like it or not.

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SeanR

SeanR

Posted
Posted

dude, you should have TOTALLY gone with

Hero of Canton is well know as the intellectual puppet of Future Publishing

or similar.

and then you leave the thread with the words

There shall be no peace while Edge prints
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Cacophanus

Cacophanus

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Mr Pot, can I introduce you to Ms Kettle?

I've never cared about being commented on, if I did I wouldn't be on this forum would I? As for being inclusive, the manner in which a print based magazine is inclusive an individual can be are two very different things. So it's not exactly a brilliant comparison. From an individual standpoint, I've always shared gaming knowledge with people. So I'm not sure what your point is to be honest?

It's also EDGE, as that's what is written on the front of the magazine.

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K

K

Posted
Posted
It's also EDGE, as that's what is written on the front of the magazine.

That’s just their logo, surely? I mean, Wikipedia has ‘WIKIPEDIA’ on the front page, but it’s called Wikipedia. Sega has ‘SEGA’ at the start of all their games, but their name is Sega. Amazon.com’s logo has them as amazon.com. The Guardian newspaper has ‘theguardian’. Logos are different to names.

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Disgraced Toblerone

Disgraced Toblerone

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That’s just their logo, surely? I mean, Wikipedia has ‘WIKIPEDIA’ on the front page, but it’s called Wikipedia. Sega has ‘SEGA’ at the start of all their games, but their name is Sega. Amazon.com’s logo has them as amazon.com. The Guardian newspaper has ‘theguardian’. Logos are different to names.

Shut up, k.

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Cacophanus

Cacophanus

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True, but it's difficult to take you seriously in an Edge thread.

True, but it's always been difficult for me to give a fuck about that. Being taken seriously is a social consideration and only one if you care about accruing status. Personally, I'd rather retain a sense of wonder than sacrifice it on the altar of a feudal hierarchy (it's also worked brilliantly for me thus far, so this "being taken seriously" bollocks is clearly hugely overrated).

And comparing circulating numbers of a printed magazine and hits on a webpage is pretty unuseful. Apples and oranges and all that...

Maybe a little, but the metrics for Kotaku's readership and subsequent linkages alone are of a far greater magnitude compared to the readership of a magazine like EDGE. That much should be hugely obvious.

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toonfool

toonfool

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Personally, I'd rather retain a sense of wonder than sacrifice it on the altar of a feudal hierarchy (it's also worked brilliantly for me thus far, so this "being taken seriously" bollocks is clearly hugely overrated).

What goes on in your mind?

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