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Shenmue III - PS4/PC | Out Now!


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A few days ago, SEGA trademarked Shenmue III through the R.G.C. Jenkins & Co., the same company through which they trademarked Sonic Lost World. You can find the trademark here (http://oami.europa.eu/CTMOnline/RequestManager/en_Result_NoReg), on the OHIM website, a trademark registration website for the European Union. There is no way to link directly to the trademark page, so please use the search function.

It is fairly common for companies to trademark potential gaming projects, as well as to renew trademarks for franchises they have not touched in years. SEGA renewed their trademark for the original Shenmue in 2009. The Shenmue III trademark is not a renewal, however, and was trademarked very recently, on November 25th. What does all this mean? Not much at the moment. Trademarks will often precede the announcement of new games, but more often these trademarks are registered purely for legal reasons, to “preserve” the company’s ability to use that name in the future. Still, with the original Shenmue name already trademarked, trademarking Shenmue III seems pretty superfluous.

This is far from a confirmation of anything, and it should go without saying that everyone should take this with a mountain of salt. It is confirmation of one thing though: somewhere within SEGA, there is some interest in Shenmue III. It might not be enough to lead to the creation of an actual game, but it is something.

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We can't say it any better than SEGAbits did. By no means confirmation of any actual plans, but an intriguing development that will no doubt spread like wildfire across the Internet. Watch this space?

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I refuse to believe Shenmue III will happen until it's a) been confirmed by Sega, and b) has progressed to a stage where extensive previews of it are available. I've seen the denizens of the Valve thread be burned too many times to let myself hope.

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Earlier today we quoted a news article that claimed Sega had recently trademarked the name Shenmue III. Unfortunately this information has since been found to be fake, planted in a similar way to other recent hoaxes concerning Fallout 4 and Half-Life 3.

We had wrongfully assumed the website reporting the original story had done their own verification of the source, and so while advising caution as to the implications of this supposed trademark filing, we did not dwell on the possibility of it being completely untrue. For that we can only apologize to followers of this page who will have understandably taken the information as an encouraging sign, albeit not confirmation of the game itself being developed.

This disappointing hoax notwithstanding, this remains an exciting time to be a Shenmue fan, with plenty of good news surrounding the unfinished series. No doubt the recent buzz created by Sony's apparent interest in bringing the franchise to PlayStation platforms is what made the long-awaited Shenmue III an irresistable target for whichever troll instigated this latest in a long line of unfunny pranks. We should therefore not allow the incident to break our stride as we continue to march onward in our quest to revive the Shenmue saga.

The campaign continues unabaited next Tuesday, when the Shenmue Tweetathon seeks to maintain the pressure on Sony and Sega to seal the deal and free Ryo Hazuki from that cave once and for all:http://TeamYu.net/Dec3rd

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Earlier today we quoted a news article that claimed Sega had recently trademarked the name Shenmue III. Unfortunately this information has since been found to be fake, planted in a similar way to other recent hoaxes concerning Fallout 4 and Half-Life 3.

We had wrongfully assumed the website reporting the original story had done their own verification of the source, and so while advising caution as to the implications of this supposed trademark filing, we did not dwell on the possibility of it being completely untrue. For that we can only apologize to followers of this page who will have understandably taken the information as an encouraging sign, albeit not confirmation of the game itself being developed.

Investigative journalism at its finest.

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