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XFM to Rebrand - Chris Moyles to Host Breakfast Show


elmo
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i didnt mind him when he did the 2am show on r1, he was funny before the ego took over and he realised he didnt have to try, just be rude.

Excuse my pendency (actually don't, I'm a cunt) but he started off in the 4am slot, was then promoted to afternoons and eventually took over the breakfast show. I also enjoyed his earlier career at Radio 1 and still liked him enough to listen to the breakfast show for a while, but I eventually tired of him and now I wouldn't choose to listen to him.

I'll admit that I did watch a few of his YouTube channels when he still seemed to be in a position of not knowing what to do with his life, but it was only out of morbid curiosity. I can't imagine what it must have done to his ego to be heard by millions to only having 16k of people interested enough to hit the subscribe button.

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He's responsible for one of the most toe-curlingly inappropriate interviews I have ever heard

http://www.theguardian.com/media/2006/may/19/radio.uknews

I'm going to try and find the audio if I can bear to listen to it again.

There's a nice list here of his 'finest' moments

http://www.theguardian.com/media/2012/jul/11/chris-moyles-top-10-controversial-moments

As for the new station....it really is like they found the worst presenters they could.

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On Moyles, can't say I find him more or less anoying than any other DJ. The only things I know about him are listening to the breakfast show occasionally 3-4 years ago.

He did a comparison of Daft Punk Discovery tracks to their sources that was a really nice slot. It's about the only thing I remember if his shows good or bad.

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I didn't dislike Chris Moyles even though he was a bit of a tit, and seeing his dismal fall from the public eye is quite satisfying.

Vernon Kay though - what a personality vacuum, and ties with Sara Cox for worst DJ.

Oh come now, have we all forgotten about Fern Cotton already???

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What happened to xfm? It felt genuinely exciting when I used to visit my aunt in London and listen to it in late 90's.

Capital Radio bought the station and made it more 'poppy' but still OK. Zane Lowe's evening show used to be essential listening for me. I've had it on occasionally in the last few months, and it's not bad, but they seem to play the same few songs over and over

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Apparently one of the rebranding ideas being mooted by the marketing department was a Yorkie style 'no females' policy, all male presenters, all male music. The slogan was going to be "Man Size Music".

And if you think that Chris Moyles is as bad as it gets, their other djs include Vernon Kay, Jonny Vaughn and Ricky Wilson.

Woah... WTF happened?

When I listened:

Merchant, gervais

Adam and Joe

Simon Pegg and Nick Frost

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XFM struggled for a decent breakfast presenter after Christian left, the had a brief respite when Danny Wallace came on board who was brilliant but i guess the early mornings didn't really agree with him.

Moyles always wanted to be that superstar, he always wanted to progress to prime time TV, but just couldn't cut it, and to make matters worse Chris Evans had done it all before him and did it better. Evans was the untameable publicity magnet tearaway DJ who pushed the boundaries just far enough to keep everyone guessing what's happening next but still keep a job and then went on to a celebrity marriage and a string of successful TV shows. Moyles couldn't go down the evans route but that was kind of the only path he had available, He wanted more than radio but he was always going to be second best to Evans and his ego couldn't take that, him quitting the Chris Evans produced TFI wannabe on Channel 5 showed it, his quiz show on 4 lasted longer than it should of as well and celebrity x factor was him really trying to raise public awareness.

Technically he was a good a DJ, he knew his way around the studio and could come up with things that celebrities with a mic couldn't, Carpark Catchphrase was quite entertaining. I liked his afternoon show on R1, and anything was better than the festering crap that was Sara Cox but after so many years he just got tired. Things like the reliance on his small town friends, we got the joke, a small town local radio DJ having his stuff played on national radio, look at how out of place he is.

one of the reasons i preferred radio 1 was the lack of adverts, moyles + adverts would be too annoying.

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i think he had an initial spurt of things like celebrity juice, but it quickly became apparant he was a lazy fat cunt. i dont say that idly either, he displayed an incredible laziness and lack of wit on these shows, somehow combining it with a sad desperation to be funny without a writing team or 'posse'. it clearly set the audience on edge, he wasnt comfy being a guest "under" a captain on these shows serving under some other up and coming broadcast journalist slash comedy personality. you could see him picturing himself as mike smash or dave nice in his own head. his bookings quickly dried up, then he proclaimed himself as retired, and just started turning up at gigs and stuff. he must have had some tax bills or something to spur this latest run out, thankfully xfm doesnt have much of a following around my neck of the woods, not that i consider radio a relevant medium these days.

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Trust me, this is just the first step of his return to the BBC. He'll do this for a couple of years, next thing he'll pop up on Strictly Come Dancing and then he'll replace Ken Bruce on Radio 2. He'll stick around there and then either get the drive time slot or the breakfast slot.

Even though he has his run ins with the Beeb, he still pulled in 8 million listeners.

Look at Chris Evans, he as doing fuck all 10 years ago. Now he's going to be the Beebs highest paid presenter.

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Peter Robinson's opinion piece in the Guardian is particularly astute

In the intervening years, as Xfm has stomped ahead with a music policy that hinges on music that sounds like Kings of Leon, it’s become less easy to conflate guitar music and alternative music. On a global level, alternative music has shaken itself free of guitars. Sonically it’s now nuanced, experimental and esoteric, a shift from which BBC 6 Music, with its continually rising listening figures, has clearly benefitted. As music discovery has moved online, alternative sites like Pitchfork have shown that alternative music means FKA Twigs, Jamie xx and Kanye West as much as it means listening to the Fratellis twice a day.

http://www.theguardian.com/tv-and-radio/2015/sep/08/xfm-rebranding-radio-x-chris-moyles-johnny-vaughan-ricky-wilson

The final paragraph in particular nails why I don't listen to that radio station either.

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Sounds like they'll potentially be putting out good music, but have felt the need to balance it out with the most hateful DJs they could find. Not that it really matters to me, as the station has never popped up on any radio I've ever had access to. Presumably it's digital only or something?

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Trust me, this is just the first step of his return to the BBC. He'll do this for a couple of years, next thing he'll pop up on Strictly Come Dancing and then he'll replace Ken Bruce on Radio 2. He'll stick around there and then either get the drive time slot or the breakfast slot.

Even though he has his run ins with the Beeb, he still pulled in 8 million listeners.

Look at Chris Evans, he as doing fuck all 10 years ago. Now he's going to be the Beebs highest paid presenter.

If Chris Moyles ever replaces Ken Bruce, I will eat every hat in Christendom.

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Sounds like they'll potentially be putting out good music, but have felt the need to balance it out with the most hateful DJs they could find. Not that it really matters to me, as the station has never popped up on any radio I've ever had access to. Presumably it's digital only or something?

It's local, but in a number of places.

Also, any music they do play that is good is inevitably going to become shit by association.

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Haha, even the Guardian got fucking sick of that Fratellis song.

Also, if that guy thinks alternative music was just guitars, he obviously don't know alternative music as well as he thinks.

I'm pretty sure Peter Robinson understands the shifting definition of the word 'alternative' when it comes to describing music genres. :)

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