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Toy Wars: Hasbro vs Mattel

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Amazon has announced a new series based on the public and personal battle between Hasbro (Transformers, GI Joe) and Mattel (Barbie, He-man). Toy Wars will focus upon Alan Hassenfeld, a "free spirit" who is forced to take the reins of Hasbro when his older brother Stephen, the marketing genius who had built up the family toy company, dies of AIDS.


Deadline has a short article on the new series.


I'm expecting a Mad Men-esque show where men in suits plot the cold-blooded murder of Optimus Prime.

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