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Sony increasing the price of PS5 by £30


HarryBizzle
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I think this deserves its own thread, rather than being buried in the PS5 mega thread. 
 

Eurogamer:

 

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Sony has increased the PlayStation 5 price, effective immediately, in most markets around the world. 

 

The console's price will rise by £30 in the UK and €50 in Europe, to £480/€550, or £390/€450 for the console's disc-less digital version.

 

 

 

Madness.
 

I’ve been thinking of selling my PS5 because I barely use it. I’m not sure if this make it a better idea or not. 
 

 

They’re not increasing the price in the US, presumably because they’re pushed harder by Xbox there and don’t want the PR nightmare of annoying US gamers who are both loud and plentiful. 

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2 minutes ago, womblingfree said:

If they actually sold PS5’s anywhere an extra £30 would be less than the scalpers.

 

They've been quite easy to get hold of for a few months now. Currently in stock at Base, Argos, Amazon, Shopto, Game, Currys...

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41 minutes ago, HarryBizzle said:

They’re not increasing the price in the US, presumably because they’re pushed harder by Xbox there and don’t want the PR nightmare of annoying US gamers who are both loud and plentiful. 

 

I think the price hikes are more due to weak currencies versus the USD which is the currency almost all their manufacturing costs will be in than anything else. 

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I wonder what the actual prise rise vs launch day is with inflation and stagnating wages?!

 

Sony moist have seen all the positive PR Meta got with their price ris and thought they needed to get in on the action… I mean while I imagine the units do cost more to make now than projected component price costs its an awful decision based on greed alone as we all know its services and games that make the money.

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3 minutes ago, Shimmyhill said:

I wonder what the actual prise rise vs launch day is with inflation and stagnating wages?!

 

Sony moist have seen all the positive PR Meta got with their price ris and thought they needed to get in on the action… I mean while I imagine the units do cost more to make now than projected component price costs its an awful decision based on greed alone as we all know its services and games that make the money.

 

£450 in Nov 2020 is equivalent to about £525 today according to this https://www.hl.co.uk/tools/calculators/inflation-calculator.

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13 minutes ago, Shimmyhill said:

I wonder what the actual prise rise vs launch day is with inflation and stagnating wages?!

 

Sony moist have seen all the positive PR Meta got with their price ris and thought they needed to get in on the action… I mean while I imagine the units do cost more to make now than projected component price costs its an awful decision based on greed alone as we all know its services and games that make the money.

 

It's not really a question of inflation (technology is deflationary). More that at the UK launch GBPUSD was 1.32 and it's now 1.18. In USD terms the console at GBP 450 has gone from USD 594 to USD 531. 

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32 minutes ago, Hitcher said:

I take it they're not turning a profit anymore then!

 

That was also my first thought as I was sure I'd read (some time ago too) that they stated they were making money on the hardware and they had a revision of the build which was largely reported as being cheaper to manufacture.

 

I know things have gone up, but for it to have wiped out their profit margin and to force an increase is quite something.

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How much is a Series S again?

 

I dunno, on the one hand Sony feels pretty unassailable in Europe and the UK, on the other hand if something like GTA6 appears and those dirty casuals see the vast price difference between consoles that run GTA6... 

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Also, don't forget that Microsoft set a really low price point at the start of this generation for their Series consoles. Remember how that took everyone by surprise? Back then the behind the scenes chatter seemed to indicate Sony felt forced to set the PS5 price lower than they'd wanted*. Guess with all the increased costs everywhere they're now course correcting.

 

 

*Great news for me because it meant I could get both consoles on day one!!!

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I think them being “forced” is very much up for debate. I’m sure they could take a loss if they wanted to. Jim From Finance runs the show now and I suspect this may be about maintaining margins rather than preventing a loss.

 

The initial price reveal was largely considered as being a response to Microsoft’s pricing, so the fact that they no longer feel the need for price parity is interesting. I suppose they can always point you towards the “cheaper” digital edition and then bleed you to death with the price of their digital games.

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Actually bricking it (not really) at the thought of the annual iPhone upgrade. Also the PSVR 2. Put an extra £50 on that.

 

Have to follow currencies closer than I like and it’s a total joke how worthless the pound is. If this was a South American country we’d be calling it a failed state.

 

 

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5 minutes ago, mikeyl said:

My Mars bars and toilet rolls have been hiding price increases by making them smaller and smaller and smaller. Maybe they can do that with the PS5!

Good idea. Put a PS4 inside a ps5 body.

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I see people focusing on Microsoft and Xbox and rightfully so. However, I've seen plenty of reports in various European markets that Switch versions of various multiplatform games have begun outselling the Playstation counterparts.

 

So it's not just Xbox that stands to gain by something like this. The entire low-end of the market seems to be migrating towards Nintendo.

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7 minutes ago, mikeyl said:

My Mars bars and toilet rolls have been hiding price increases by making them smaller and smaller and smaller. Maybe they can do that with the PS5!

They'll just make the games smaller instead.

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13 minutes ago, deerokus said:

This is a coming thing in a lot of hobby-related sectors with relatively complicated manufacturing unfortunately. See also Lego and Guitars. I'd expect Nintendo to be next.

 

Their CEO did an interview last week and said they currently have no plans to do so.

 

https://www.eurogamer.net/nintendo-wont-increase-the-price-of-nintendo-switch-at-this-point

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Sony should have increased the price earlier on to take advantage of the high demand and take some of the wind/ profit out of the scalping fuckers.  Could then have used that early profit to reduce the price a bit now that demand is cooling and availability improving.

 

They'd also then be helping out with inflation/ cost of living rather than making it worse with a price hike!

 

Personally speaking the SeriesX and Switch already more than fill my available gaming time and I'll be waiting on the inevitable mid-gen redesign (smaller please!) and price drop.

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There's so much uncertainty about everything at the moment.  Worth remembering that PS5 is a luxury item and if people spend all their money on food and heating, the PS5 won't sell at any price.

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