Best Videogames advertising

[bplus]

will you get the girl or play like one!

[smiaras]

Private Dancer - The game you can play one handed

[Alex W.]

There's also an almost too good to be true irony in this (absolutely real) advert:

Fucking brilliance.

[Dark_soldier]

The Duke Nukem 3D advert for the N64 was fucking ace. only showed after 11. it showed the game being played and monsters being blown to shit. seeing that advert made me dig out the PC version.

[dan_tm]

Yes the Xbox "Life's too short" advert was amazingly put together.

What about the MGS advert. I don't know/remember if it was put on TV. The one where Snake sets like a few hundred C4's every few metres around the map... mainly showing off the power of what the machine can do, and the graphics I think but was pretty fun to watch.

On another note, the worst gaming advert I can think of is the "Fun, Anyone?" crappy things. I mean, who else but sony would spend about 10p on putting an advert together. :tut:

[mr. fancypants]

I loved the Sony one with all the people climbing over each other.

[Cyhwuhx]

.::: I want a wallcovering poster of this...

[Alex W.]

That's damn good.

[Nosh]

I loved the Sony one with all the people climbing over each other.

'So, get on board, get on board'

Brilliant.

[Boyatsea]

Yes the Xbox "Life's too short" advert was amazingly put together.

What about the MGS advert. I don't know/remember if it was put on TV. The one where Snake sets like a few hundred C4's every few metres around the map... mainly showing off the power of what the machine can do, and the graphics I think but was pretty fun to watch.

On another note, the worst gaming advert I can think of is the "Fun, Anyone?" crappy things. I mean, who else but sony would spend about 10p on putting an advert together. :tut:

On the contrary, the girl who draws the little cartoons on those ads used to go to my University. I don't like those ads, but the whole strategy is genius. Pure marketing to a T.

First, start with "The Third Place" to pull in all the teenage plus lads, who will pay £200 for a console. Sony = cool, exclusive.

Secondly, in the console's latter years, finish with "Fun, anyone?" to pull in all the families, who only ever buy consoles when they're dirt cheap. Sony = fun, for everyone.

Excellent.

[RJames]

You'd be right. Except the Third Place adverts were utter crap that I don't think worked, or anyone liked.

-J

[Boyatsea]

You'd be right. Except the Third Place adverts were utter crap that I don't think worked, or anyone liked.

-J

They were a bit pants (and false, like the whole "emotion engine saga") but I think overall they achieved their objectives.

[Spacehost]

The EU MGS TV ad was pretty good- a guy getting rushed into ER, the paramedic shouting stuff like "multiple gunshot wounds, major lacerations to knees and elbows" etc, and a doctor goes "Did he saying anything?". The paramedic just looks at him. "Well?!" Paramedic: "Game Over..." Cue quick-cut scenes of Snake crawling about, getting shot to bits, etc, followed by the Game Over screen with Mei Ling's infamous "SNAKE!" scream at the end. Very nice.

The FF ones were good too, VII had a lovely compilation of in-game shots and FMV backed by some stirring music, VIII had it's "You'll get over it... Some day." ad which was superbly well edited.

[Number 28]

Ehrm, is link a guy or a girl?

A girly. I would.

[Cocky]

The Tekken 2 advert with the monks doing teleportation.

[Rin]

I like that one that showed a clip of the game.

[RJames]

I like that one that showed a clip of the game.

To be honest, clips of actual gameplay make pretty piss-poor adverts.

[SeanR]

To be honest, clips of actual gameplay make pretty piss-poor adverts.

Just witness the Bad Boys II and 007: EoN ads

[Alex W.]

I'd like to see more game-footage based trailers- Hideo Kojima edited cracking trailers for the ECTS, TGS, and E3, and what do we get on the telly? An unbelievably shit action montage. Kojima-san should edit all TV spots and cinema ads for his games.

[Rin]

To be honest, clips of actual gameplay make pretty piss-poor adverts.

I prefer to see what a game looks like in action than some fancy stuff. But most game adverts have to reach out to larger audiences then just say... me.

[Cyhwuhx]

I'd like to see more game-footage based trailers- Hideo Kojima edited cracking trailers for the ECTS, TGS, and E3, and what do we get on the telly? An unbelievably shit action montage. Kojima-san should edit all TV spots and cinema ads for his games.

.::: That would the perfect idea though; treat games like movies in respect to advertising.

[RJames]

Just witness the Bad Boys II and 007: EoN ads

But the EoN advert is basically cut-scene movie graphics.

For the record I think it's a pretty effective advert. As are all the current EA ones.

[SeanR]

But the EoN advert is basically cut-scene movie graphics.

For the record I think it's a pretty effective advert. As are all the current EA ones.

Not in-game graphics

[Sng]

Doesn't matter though, does it?

They still do a great job of advertising the game.

[sir stiff_one]

On another note, the worst gaming advert I can think of is the "Fun, Anyone?" crappy things. I mean, who else but sony would spend about 10p on putting an advert together. :tut:

What the fuck are you talking about?

Those adverts are actually quite fantastic, the ones with the smile they try on, the dancing spot etc.

Just because they are black and white line animation doesn't mean they are

a - Cheap

b - Crappy

I really hope you are joking, really I do.

[suzakuseven]

Didn't SEGA try their hand at advertising the Dreamcast? Anyone remember those?

[dan_tm]

Just because they are black and white line animation doesn't mean they are

a - Cheap

b - Crappy

I really hope you are joking, really I do.

So poor black line animation isn't cheap and crappy?

I beg to differ.

[The Liberal Elite]

So poor black line animation isn't cheap and crappy?

I beg to differ.

It's called 'stylised'

and who gives a bollocks as long as it looks good? Have you never seen 'rejected'?

[sir stiff_one]

Beg all you want sonny, its not cheap and its not crappy.

Do you have any creative, design or artisic appreciation at all?

[RJames]

I don't think they're cheap or crappy.

I do think they're ineffective and badly targetted though. I also can't actually recall a single one -- I only remember the fun, anyone bit at the end.

...and that's from someone who thinks TV advertising itself is an artform.