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All Is Not Well With Videogames Magazines..


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i think the reason that many of you appear to accept these ads is because you believe these mags are shit anyway, or you just don't bother with them. would you be so tolerent if there were 8 pages of mobile and sex ads in Edge i wonder?

Yep.

Because you get chatline adverts in everything from Just 17 to the dating section of the Independant or whatever. And it's not like there are any norks on show, so it's pretty tame compared to some sections of some magazines.

Why should computer games magazine be ringfenced by some kind of moral reaction when I bet none of us have complained about any other magazine carrying those ads. To see them, you need to be looking at the right page, to see the smut peddled by the Daily Sport, for example, just walk past a newstand.

Adverts have to be wider ranger in order to keep making money. Car titles carry adverts for watches, gaming mags always used to carry adverts for chocolate bars etc.....Maybe it's a sign the audience has grown up.... And it's a bit of a stretch to say it's ok for adverts and games to feature the shagging and murder of prostitutes as that's a game, but kids will be affected by a couple of smut lines.

Like I say, i totally understand the mroal argument behind stopping such adverts, and personally I think they're a bit crappy, and totally pointless now you can wank over a webcam. But I also believe people should be able to make an intelligent decision about what they are doing, even teenagers. Parents should explain what these lines are, and that if the phone line suddenly jumps up with calls to Botswana, it will be discovered.... And it's not like it's harmful to anyone except the telephone bill payer and the wrists.

If you feel strongly about it, write a letter, and then boycott the magazine. But to be fair, you should also be making sure no rudey pictures are published on here, to maintain your moral position.

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i buy OXM and PS2M on a semi regular basis yet i never complete reader surverys or what have you, so i don't know what kind of cross section they're basing them on or how accurate they are.

Start.

Best way to get mags to make changes...and data capture stuff is taken quite seriously.

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Yep.

Because you get chatline adverts in everything from Just 17 to the dating section of the Independant or whatever. And it's not like there are any norks on show, so it's pretty tame compared to some sections of some magazines.

Nope.

Because you don't get chatline adverts in Edge, PC Gamer, or PC Zone. Those are the three magazines that I read each month, and I never want to see adverts like that in any of them.

EVER.

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Nope.

Because you don't get chatline adverts in Edge, PC Gamer, or PC Zone. Those are the three magazines that I read each month, and I never want to see adverts like that in any of them.

EVER.

You'll hopefully remember that PC Gamer did have a few issues, maybe 6 months ago, where there was a double paged spread of chat line and contact ads.

EDIT: ha, my poor weak brain...forum posts indicate it was possibly a few years back, not 6 months.

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Reading most of this thread, I agree with much of what you've said Andy, but providing the figures posted in that e-mail response are correct, maybe it's not as big an issue as I first thought.

The thing is, every time you write something like that to a company, you always get fobbed off with figures and percentages.

Figures are an easy way of justifying things.

The point is though, magazines are cheapened by shit adverts. In my opinion, it's not just about the porn ads (although they are clearly the most innapropriate) it's about tacky, cheap-looking ads in general.

But hey, as long as the advertisers remain without ethics and can keep hitting their targets things won't change.

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Nope.

Because you don't get chatline adverts in Edge, PC Gamer, or PC Zone. Those are the three magazines that I read each month, and I never want to see adverts like that in any of them.

EVER.

Damn....you've beatn my entire argument by quoting 3 mags out of the hundreds on sale.

Apparently Cross Stitch Magazine doesn't have any porn lines either...

Edge, as we've alreayd discussed, doesn't seem to have a reliance on a high circulation and getting in loads of ads. I'm not au fait with PC Gamer or PC Zone....

But whether or not you personally want to see or use this ads isn't the point. It's whether the majority of readers will be offended enough to stop buying, and whether it will negate the cash made from them.

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i have written a letter. Badger, do to think that 8 pages of these adverts is acceptable in one issue?

8 pages seems a trifle excessive. But more because it's all the same ads, just as if a game blanketted 8 pages of advertising.

Did the page count for the mage stay the same that month, or did pagination increase? And is it 8 pages every month? Sometimes extra ads have to be slotted in due to mistakes etc, such as other ads dropping out, or ads being missed in a previous month.

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I should point out here that I don't have anything to do with the magazine or publisher in question, just that i work in the same industry.

Last gaming mag i worked for was the Official Dreamcast Magazine, so it's been a while since I was privy to inside info...But I do work closely with the Ads, Marketing and PR depts of a large UK publisher, hence why I'm just trying to suggest why these adverts aren't neccessarily the end of civilisation as we know it.

Plus the titles I work on have had similar critiscisms for a slightly different reason, and at least here I can outline reasons why these things happen and know that a few people will listen, rather than my own message boards where they'll just ignore everything except the sound of their own typing.....

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Did the page count for the mage stay the same that month, or did pagination increase? And is it 8 pages every month?

not sure, i don't buy it every month but i haven't noticed this many before.

it's also worth remembering that as well as carrying the Official Xbox and Playstation seal of quality these mags are "premium priced" (the publisher's own description). now surely for premium pricing one should expect premium content?

comparing it to a newspaper in misleading. take the Saturday Guardian. £1 gets you the paper and all it's various sections including a mag and 'The Guide'. now The Guide contains listings and personal ads so these kind of adverts seem appropriate in that section, in that little mag, at the end of it. in the PS2 mag they are just slotted in amongst the normal content such as tips and online, which is totally inappropriate.

like i said earlier, how would people feel if when they logged on to Xbox Live they were presented with adverts for premium priced porn downloads?

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Look at the circulation of a newspaper, and then look at the same for the magazines in question. I do agree that they should preferably be in their own section, such as Bizarre magazine which used to have a sealed section of the mag, but I'm not sure it makes that much difference. If it's down to your own values, then surely you can just ignore them, and any kids that are going to phone such lines will know where to look straight away anyway.

Premium price porn on Live? It'd save surfing the net!.... I'm not aware whether MS and Sony will monitor advertising content or not, but I would guess they'd be having a regular look to check the magazines. The target demographic of the mags was stated early as being early 20's, so most companies would see it as fair game for advertising.

It's hard to debate this in some ways because most people have been making the argument that a games mag is no place for any rude adverts because it's for kids. Whereas your argument seems to be more about removing the offending items from sections where your gaze might pass over them.

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Look at the circulation of a newspaper, and then look at the same for the magazines in question. I do agree that they should preferably be in their own section, such as Bizarre magazine which used to have a sealed section of the mag, but I'm not sure it makes that much difference. If it's down to your own values, then surely you can just ignore them, and any kids that are going to phone such lines will know where to look straight away anyway.

what section would be appropriate in an official videogames magazine though? it's pretty difficult to ignore them unless i get someone else to read the mag first and tell me which pages to avoid. i pay the "premium price" for the mag and i like to read it's full content. it's not like a newspaper, or FHM, which deal with all manner of subjects. videogames mags are for enthusiasts. for people who want to read about videogames.

as for kids knowing where to look, they wouldn't be able to if they weren't there would they?

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You'll hopefully remember that PC Gamer did have a few issues, maybe 6 months ago, where there was a double paged spread of chat line and contact ads.

Yes, I mentioned earlier in this thread that ads like these were in PC Zone for a while.....until a few readers started complaining. I suspect that something similar happened with PC Gamer.

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what section would be appropriate in an official videogames magazine though? it's pretty difficult to ignore them unless i get someone else to read the mag first and tell me which pages to avoid. i pay the "premium price" for the mag and i like to read it's full content. it's not like a newspaper, or FHM, which deal with all manner of subjects. videogames mags are for enthusiasts. for people who want to read about videogames.

as for kids knowing where to look, they wouldn't be able to if they weren't there would they?

Darn...I'd hoped this was going to be more interesting, but it comes down to the fact that you personally are offended by the adverts....

"i pay the "premium price" for the mag and i like to read it's full content."

Ads aren't technically magazine content, since they aren't editorial.

The other point I'd like to make is one which constantly needs repeating to readers in the vain hope they'll get it....

Circulation does not fund a magazine.

People paying for it does not fund a magazine.

It may make a bit of cash, but the main source of funding for every magazine I know well enough to comment on is advertising. Adverts are where it all comes from. The reason magazines want more readers is in order to be able to charge more for adverts.

As for the kids thing. Yes, taking those adverts out of a gaming magazine would simply leave them exposed to the internet, TV, and all other media to bombard them with sexual imagery and offers.

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I have just thought of something else. Is it possible that other potential advertisers would be persuaded to steer clear of any magazines that include this type of advert ? Could there be some advertisers who would prefer not to be associated with adverts of that type ?

I have no idea if this happens or not, but I would be interested to know if it does.

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those would be the ones that many of us avoid.

i think the reason that many of you appear to accept these ads is because you believe these mags are shit anyway, or you just don't bother with them. would you be so tolerent if there were 8 pages of mobile and sex ads in Edge i wonder?

True. I don't avoid "official" games mags and the like because of the adverts, I avoid then because they're shit. But as I don't read the ads in any magazine, Edge included, I couldn't care less what they are selling, be it sex or imported PS2's.

I'm with the Dutch guy, this really is a non-issue and serves only to highlight our repressed British mentality when it comes to sex. Quite funny really.

:D

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a few points raished then.

Badger. i am not against advertising in videogame magazines, just advertising which lowers the tone or has nothing to do with videogames. obviously stuff like movies is ok. i often take the time to look at adverts.

senor_heror. the same writers who write for Edge write for PS2 mag.

it's nothing to do with repressed sexuality. it's about scummy adverts attempting to rip people off for their crap services.

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I have just thought of something else. Is it possible that other potential advertisers would be persuaded to steer clear of any magazines that include this type of advert ? Could there be some advertisers who would prefer not to be associated with adverts of that type ?

I have no idea if this happens or not, but I would be interested to know if it does.

Can happen, but it's incredibly rare. Think about it...your advert is next to a picture of a sexy young lady, attracting everyone's eye?

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it's you marketing people. you never give up.

OI!

Not a Marketing person and never have been. My only job in publishing has been as an Editorial Bod including Editorial Assistant, Freelance Journalist, Reporter, and Section Editor.

I just have a healthy working relationship with the commerical/marketing people I work with. I like to call them The Dark Side.

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funnily enough, i'm not remotely offended by those types of ads featuring Jo Guest etc. though i can see why people were at the time. i don't believe in censorship and that the publisher should be held accountable to answer criticisms. the only thing i object to, which i hope i've made clear by now, is scum bag wankers who work in marketing giving space to the equally wankerish companies that do these ads. the one's that have fuck all to do with games.

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So porn is alright, if it's gaming porn?

Like I say, if magazines tired to limit their advertising, they'd get one hell of a rollocking from the publishers. If it isn't deemed inappropirate or offensive and someone wants to give you moeny to advertise it, then it's fair game.

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So porn is alright, if it's gaming porn?

within reason yeah. i mean what's DOA XBV if not exactly that? the latest advert for Shadow Of Rome shows arms and legs hung on meat cleavers. some people might be offended. i think, good to see Capcom making an effort and it's revenue for the mag of course. but when i see a shit ad which looks like it should be in a phone box offering me "a horny tart" at £1k per min, it pisses me off.

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within reason yeah. i mean what's DOA XBV if not exactly that? the latest advert for Shadow Of Rome shows arms and legs hung on meat cleavers. some people might be offended. i think, good to see Capcom making an effort and it's revenue for the mag of course. but when i see a shit ad which looks like it should be in a phone box offering me "a horny tart" at £1k per min, it pisses me off.

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